Executive Summary
Project objectives
- The National Agricultural Marketing Council (NAMC) commissioned Promar International to investigate issues concerning international competitiveness in the agricultural sector. The key countries under consideration in this report are:
- European Union (EU)
- United States of America (USA)
- China
- Japan
- Australia
- Brazil
While the key product sectors under investigation included:
Meat
Beef and livestock
Goats and goat meat
Sheep meat: mutton and lamb
Ostrich meat
Pork
Broiler and egg industry
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Vegetables
Onions
Potatoes
Tomatoes
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| Dairy |
Maize |
| Wine |
Flowers |
Deciduous fruit
Table grapes
Apples
Pears
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Fruit
Citrus
Pineapple
Avocado
Macadamia nuts
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| Raisins |
Sugar |
| Cotton |
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In particular, the research addressed the following issues:
- level of government support
- production
- market trends
- competitive strategies
- main suppliers and their respective market shares.
South Africa: Key Exports
- In terms of volume (metric tonnes) exported, South Africa's top ten agricultural commodities from the list above are:
- sugar
- citrus (total: lemons, oranges, grapefruit)
- apples
- wine
- grapes
- pears
- avocado
- raisins
- onions
- However, while sugar and maize may form key exports for South Africa, the country is not a major player in world trade terms. In sugar, for example, the top six supplying countries account for some 60% of total world exports, while South Africa squeezes into the top ten in tenth place with a 2.5% share of total world exports. In maize, the situation is even more pronounced, with the top 4 players accounting for 91 % of total world exports of maize. South Africa is a relatively insignificant player with only a 1 % share of total world exports, according to FAO statistics.
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